About us - Integrated Research
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About us

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We are passionate about helping our clients make the right decisions by conducting research in the real world where real shoppers spend their real money. For 25+ years we have been the preferred supplier for many of the world’s largest CPGs and retailers. Incorporating shopper insights & product sales techniques gives our clients a holistic understanding of their brands, categories, shoppers and retail partners.

WE LISTEN, DESIGN, EXECUTE,  ANALYZE & RECOMMEND

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CUSTOM DESIGN

Senior level consultants custom design each project to meet your unique needs.

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PAINLESS EXECUTION

We minimize your time commitment by providing hands on execution and project management from start to finish.

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MEANINGFUL INSIGHTS

Our senior level, in-house analysts are involved throughout each project, delivering comprehensive key findings & recommendations.

“Marketing Reviews”

“FLAWLESS EXECUTION”

WHAT OUR CLIENTS SAY

  • SC JOHNSON & SON

    “I so much appreciate all your help and guidance with this project. You guys have been fantastic and I look forward to working with you again on more projects in the future.”

    Global Shopper Insights Manager - http://www.scjohnson.com/

  • GENERAL MILLS

    “You’re top of our list for recommended suppliers. I’ve appreciated your thoughtfulness & partnership in the past- which makes it an easy recommendation. ”

    Consumer Insights Manager - https://www.generalmills.com/

  • CONAGRA FOODS

    “You and your team did a great job on the summary of findings for the first wave. It is great to be working with a vendor that is so thorough!”

    Consumer Insights Director - http://www.conagrabrands.com/

  • KRAFT

    “Thanks again for everything you did to make this test a success. It was great working with you. You guys are pros.”

    Category Manager - http://www.kraftheinzcompany.com/

  • GENERAL MILLS

    “We’ve learned a LOT from the results of the in-market test. The team and I want to thank everyone at IRA for all the great work you’ve done on this project. We appreciate all the guidance, ongoing communication, flawless execution & willingness to quickly respond to additional requests. We couldn’t have executed the test so successfully without the IRA team! ”

    Consumer Insights Manager - https://www.generalmills.com/

Team

“No other company sweats the details that can make or break a project.  Integrated Research takes care of its clients at every step of the process…from initial design…to full, hands-on execution…to final analysis and understanding.  Simply put…we’re the best at in-store research, and have been for over 25 years…because it’s ALL WE DO!”