About us - Integrated Research

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About us

We are passionate about helping our clients make the right decisions by conducting research in the real world where real shoppers spend their real money. For 25+ years we have been the preferred supplier for many of the world’s largest CPGs and retailers. Incorporating shopper insights & product sales techniques gives our clients a holistic understanding of their brands, categories, shoppers and retail partners.

WE LISTEN, DESIGN, EXECUTE, ANALYZE & RECOMMEND

CUSTOM DESIGN

Senior level consultants custom design each project to meet your unique needs.

PAINLESS EXECUTION

We minimize your time commitment by providing hands on execution and project management from start to finish.

MEANINGFUL INSIGHTS

Our senior level, in-house analysts are involved throughout each project, delivering comprehensive key findings & recommendations.

“Marketing Reviews”

“FLAWLESS EXECUTION”

WHAT OUR CLIENTS SAY

SC JOHNSON & SON
“I so much appreciate all your help and guidance with this project. You guys have been fantastic and I look forward to working with you again on more projects in the future.”
Global Shopper Insights Manager - http://www.scjohnson.com/
GENERAL MILLS
“You’re top of our list for recommended suppliers. I’ve appreciated your thoughtfulness & partnership in the past- which makes it an easy recommendation. ”
Consumer Insights Manager - https://www.generalmills.com/
CONAGRA FOODS
“You and your team did a great job on the summary of findings for the first wave. It is great to be working with a vendor that is so thorough!”
Consumer Insights Director - http://www.conagrabrands.com/
KRAFT
“Thanks again for everything you did to make this test a success. It was great working with you. You guys are pros.”
Category Manager - http://www.kraftheinzcompany.com/
GENERAL MILLS
“We’ve learned a LOT from the results of the in-market test. The team and I want to thank everyone at IRA for all the great work you’ve done on this project. We appreciate all the guidance, ongoing communication, flawless execution & willingness to quickly respond to additional requests. We couldn’t have executed the test so successfully without the IRA team! ”
Consumer Insights Manager - https://www.generalmills.com/