The ability to design and execute a variety of sales and survey based techniques in a real world environment allows IRA to deliver insights from a 360° view based on perspective of shopper behavior, shopper attitudes and store feedback.
Allows concept assessment by
category shoppers in a real world environment.
Ability to use live or dummy product.
Provides a detailed summary
of the retail environment and
the quality of your retail execution.
Accompanied shops provide
feedback from qualified shoppers.
Feedback from front-line store
associates & managers provides
perspective related to a brand,
category or shoppers. Helps identify
some of the more obvious and often
overlooked issues and opportunities.
Determines the impact of a brand
or category change, or the effect
of a marketing initiative. Used to
determine ROI or to establish a
fact based selling story.
Captures the behavior and attitudes
of your target audience at the shelf
where the purchases and purchase decisions are made.
Determines the potential of a new
product, line extension or brand restage.
Allows an overlay of variable testing
and marketing mix analysis.
Purchaser feedback obtained
via on-pack or call-back surveys
to assess product usage, ratings and
Product sourced in any quantity
and from any location for quality
assessment or consumer testing.