For over 25 years, IRA has been an industry leader in conducting behavioral and attitudinal research for the optical industry. We focus on obtaining category, brand and customer insights at the source… the Chain retailer or ECP office. By having the ability to access data at the point where optical product purchase decisions are made by the customer, IRA can design custom research studies to address important marketing questions.
Since 1994 we have supported the industry, including manufacturers, retailers, and associations, across a broad spectrum of learning initiatives. Many of the same approaches and techniques used for our CPG clients in more traditional retail segments can be likewise used in the Optical World.